In the summer of 2005, he became a retired army officer. Gopinath announced that he would fly to Indians for a rupee or less. It was the incredible sales pitch of the founder of the country’s first budget airline. Air Deccan, based on European budget carriers such as their two-year-old no-frills airline, EasyJet and Rainier, has already made it cheaper for millions of Indians to fly. Captain Gopinath's tickets cost half as much as the charge levied by the rivals. Now its airline has introduced "Dynamic Pricing" where a small number of "early bird" customers can travel in rupees. Latecomers will pay a higher ticket price, which will still be significantly lower than competitors. Not surprisingly, the booking counters were filled with customers, many of them first time flyers. This kind of pricing by critics will destroy the industry. "One rupee ticket took away people's imagination and quickly became a buzzword," Captain Gop...