Domino's Pizza has dropped a promotion offering free pizza to a woman named Karen after receiving a response.
In recent years, the name "Karen" has been used as an insult to white middle-aged women who are considered abusive or racist.
The New Zealand arm of the pizza franchise initially said it wanted to take a break from the negativity of "nice carnations".
But some said he is tone-deaf, ignoring more important issues and "gaining privileges."
What was the offer?
The pizza chain's Australian, Australian and New Zealand pages were titled "King Ling All (Karens)".
It asked people named Karen to tell Domino’s in 250 words how they are one of the “nice people”.
"The name 'Karen' has become synonymous with anyone who is entitled, selfish and chooses to complain," said Lon Collins, Domino's chief marketing officer in the field.
“It was a light-hearted souvenir, it really became an insult to anyone named Karen.
"Well, today we're taking back Karen's name. At Domino's, we're all about bringing people together and we want to celebrate from there by giving all the great Karenns free pizza!"
What was the reaction?
The offer was immediately criticized, with many arguing that "Karen negativity" was an issue that largely affected "privileged white women."
“When you want to give more privileges to the most privileged in our society,” another said.
: Some were confronted with recent incidents where women have been accused of behaving like “Karens”.
"Please Domino's, stop. Karens says to talk to the manager and try to fire low paid workers. Karens puts people at risk by refusing to wear masks. Karens doesn't need your protection," said another Twitter user.
Others asked the company to find more appropriate reasons, such as "give people what they need ... such as [people who are homeless and have no food security").
Even before this offer, the term "Karen" has proved controversial. Many argued that the use of the name as an insult was racist and misunderstood.
What did Domino's say?
Domino's New Zealand quickly apologized for the offer fur on Facebook.
He wants to put a smile on the face of the customer
Karen Nurse, Teacher Karen, Mom - Mom."
It states that his post "Victoria, Australia has lagged behind many situations in Australia [where] a person who decided they did not need to obey orders and would be taken to retail workers wearing masks".
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Earlier this month, a Melbourne woman threatened to sue hardware store Bunnings after staff told her it was mandatory to wear a mask. The woman was later called "Bunnings Karen".
Domino's said people interpreted his campaign "differently from our intentions."
"Our intent was just one of the content. We want you to know that we always listen and learn and when we get it wrong, we fix it. We're sorry."
- Domino's Australia, which is running a similar campaign, still has the same offer fur on its page. The BBC has contacted Domino's Australia Australia for comment.
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